Genesys - Customer Brand Template
Over 200 Customer Films
A Global Standard in Action
In 2019, the first working template for customer films was established, creating a universal standard for vendors across all regions. This framework ensured consistency in storytelling and production quality, enabling over 200 videos to be successfully completed worldwide while maintaining the brand’s vision.
Above is the first Look and Feel showcasing how the template could be used to edit our customer interviews.
Streamlining Global Production
Before 2019, there was little brand consistency between vendors and regions when it came to telling our customers’ stories.
With a standardized template in place, video production scaled rapidly. The framework allowed teams to efficiently create more content without sacrificing quality, meeting increasing demands.
These are a few examples of the design and use options for global vendors within the template.
The Template Chose Our Vendors
The template became a litmus test for vendor selection, helping identify partners who could deliver quality work within the guidelines. Only skilled vendors who upheld the brand’s standards remained in the global production roster.
Example of new branding being established into a new template for vendors.
Crystal-Clear Consistency
Detailed guidelines were established to ensure every interview followed the same high standards, from framing techniques to the exact lenses to use. This meticulous approach resulted in flawless consistency across all customer films, reinforcing the brand’s identity and storytelling quality worldwide.
*a few pages from the guidelines below
Examples
Below are just a few examples of how the template was used across the globe. As our brand updated, the template assets would update as well. All work was completed by vendors in different regions.
Credits
Genesys Customers - Singapore Airlines, Bitkub, WGU, and many more Genesys customers
Brand Director - Jill Hundley
Customer Advocacy - Angela Santarosa, Rachana Singh
Art Direction - Daniel Morales, Blake Fife
Creative Direction - Mike Simons
Creative Lead - Adam Hofmann
Direction - Adam Hofmann
Writing - Adam Hofmann, Angela Santarosa
Director of Photography - Adam Hofmann, (and additional vendros)
Camera Operators - Adam Hofmann, Eric Anderson, Josh Hancock, David Hyatt
Grip and Electric - David Hyatt, Eric Anderson
Editor & Color - Various Agencies
Project Management - Jill Norman