CX Heroes Campaign
4x The Amount of Lives Saved
Our video about Kate not only promoted the Genesys brand but also became a powerful tool for our customer, Crisis Services Canada, helping them secure critical funding. More importantly, the story raised awareness on such a profound level that the number of lives saved quadrupled in the year following its release.
Tyler Lessard | VP Marketing & GTM Executive , Vidyard
“Genesys produced a series of emotional stories about their customers called “CX Heroes” that will forever change how you think about customer service reps.”
National Spotlight
Ingrid’s story of changing airline rules for a customer was broadcast on Norway’s God Morgen, Norge, inspiring viewers nationwide with its powerful message.
Heroes in the Face of Disaster
From reopening phone lines during Mexico’s life-threatening earthquakes to securing full insurance compensation for a widow after Australia’s wildfires, these stories highlight CX agents who went above and beyond. Their dedication turned moments of crisis into acts of hope, saving lives and delivering justice when it mattered most.
Credits
Genesys Customers - Crisis Services Canada, New South Wales, Telefonica, Ving
Brand Director - Jill Hundley
Customer Advocacy - Angela Santarosa, Nate Bennet
Creative Direction - Mike Simons and Adam Hofmann
Direction - Adam Hofmann
Writing - Adam Hofmann, Mike Simons
Director of Photography - Adam Hofmann
Camera Operators - Adam Hofmann, Eric Anderson
Grip and Electric - David Hyatt, Eric Anderson
Editor & Color - Adam Hofmann
Production Supervisor - Eric Anderson