Children’s Flight of Hope
Budget Constraints Spark Innovation
With a limited budget, the challenge was to create an event opener that resonated emotionally and visually. After exploring ideas beyond our financial reach, we decided to leverage Blender’s capabilities, tested on a previous project for its reliability and efficiency. Fully embracing CGI production, we delivered a high-quality piece that maximized resources and demonstrated the power of creative problem-solving.
Steven Courville | Media & Analytics Director, Catalyst
“I love the simple storytelling that didn’t rely on the overuse of technology, but just a clever tie to an emotional subject.”
Leigh Farrior | Production Director, Stamp
“The entire piece is very heartwarming and helps you relate to the people in the photos without them having to tell their story.”
Shane Santiago | President & Chief Experience Officer, Bravely
“The CGI itself was on point but, for me, the toy planes in motion sparked a feeling of innocence that comes along with childhood.”
A Winning Concept
The video served as a powerful show opener, earning recognition for its artistic and emotional depth. It won Best of Show and Gold at the American Advertising Federation awards in 2023, drawing significant attention to "Children’s Flight of Hope" and their mission to fund rare medical treatments for children.
Value Beyond the Event
What began as a single-event project evolved into an enduring promotional asset for the non-profit. The video has been featured on their website and used in fundraising efforts for over two years, continuing to inspire and engage audiences. Its longevity and adaptability underscore the intrinsic value of investing in thoughtful, high-quality creative work.
Testing Before Takeoff
Passion and experimentation were the launchpad for "Children's Flight of Hope." By testing new techniques and pushing boundaries with Blender’s Eevee renderer, what began as curiosity became the foundation for an award-winning project. Without this dedication to trying and refining, the project’s soaring success might never have taken off.
Read the case study on Blender’s Evee renderer